Our Strategy

Our Strategy

During the past years of global operations, XCell Fund has worked with hundreds of entrepreneurs seeking to start their businesses. Many of these clients were eager to see their entrepreneurial ideas flourish or their companies expand into untapped markets.

Despite their defined goals, these dreamers lacked the requisite business acumen and strategic relationships necessary to effectively get the ball rolling. Here at XCell Fund, we are also dreamers. We also have the necessary backing of investors and business experts to accomplish our business goals. We long to operate in a global marketplace that is motivated to provide quality and innovative products and services which benefit society and make it safer, more sustainable, and more productive. This core value of our company is what underlies our corporate strategies that have allowed us to grow into the successful company that we are today.

From day one, our analysts and planners work together to employ only the strongest strategies to run your business. They work together with you to understand your business goals, integrating these strategies as necessary with the goal of making your company a successful startup. The investor benefits from this approach to business as well. Conducting business in such a manner provides the lender with the protection and comfort of knowing that their investment is in good hands. Our stewardship style investment strategy is a desirable and profitable one because of the focused areas of support we provide to our clients including:

Advertising & Marketing

For our advertising & marketing support, we factor in your company’s specialized needs when developing a proposed marketing strategy. We are well aware of the value of having significant visibility within the global marketplace for a startup to first penetrate a market and then grow its market-share. Rolling out marketing campaigns can be an expensive endeavor and can place significant demands on a business’ valuable, invested resources. To best extend a company’s advertising reach both in terms of time and cost invested, we rely on a hybrid model of marketing, which combines both online and offline methods and tactics.


An ad campaign is only as valuable as your company’s ability to follow through in delivering the goods that are marketed and consequently purchased. A company not being capable of meeting customer demand as sales flood in can quickly lead to the loss of the market-share they worked so hard in expending money and resources to build.

This fact is precisely why we say distribution is perhaps the most integral part of a business. XCell Fund has longstanding relationships with business partners and distributors that it has nourished over the course of many years. These relationships can significantly aid you with the distribution component of your venture. What this means for you as a business owner is one less thing weighing on your shoulders. It means you able to rest assured that your products will be available to customers all the time, no matter how high the demand for your product may get.


Although your startup may currently be at only the most infant of stages, every business at one point or another will have to factor in some degree of expansion to continue turning a profit. It is imprudent to assume that your company will succeed without having to deal with competition at some point in its life cycle. If for no other reason, this proves why it is best to expand rapidly and take as much of the market-share as you can from the most primitive of stages. This is why, from day one, we work with you to also evaluate various expansion options that can be pursued as you go about growing your company.


In working closely with our clients and investors, we are able to develop a funding strategy that helps you allocate funds with the highest expectation of a return on your investment. To do this, a close relationship between the client and his/her assigned business partners is forged. Initial ventures are assigned funds based on their level of importance and urgency. Your team’s strategic support is aimed at equipping you with sound fiscal strategies that will ensure your company can achieve sustainable profitability in a short period.

As you can see, we are committed to our core values of making the global marketplace a much better place to operate within. We believe that our strategic relationships with business partners and investors coupled with the support we provide our clients put us on the right path to doing that.

Contact XCell Fund today.